october is the “official” breast cancer awareness month. the month in which almost every product on the grocers’ shelves are emblazoned with that infamous, well loved (or well hated) pink ribbon. the month in which major corporations, ranging from auto manufacturers to cosmetic companies to food processing conglomerates come together, side by side, to fight the good fight, beat down the odds, change the odd, win with war, find the cure. the month in which every child in north america can dine on ribbon-shaped blue box dinner, every cook can feel good about herself buying (and using) her pink kitchenaid mixer, every business traveller can feel “aware” by flying one of too many airlines’ pretty pink “breast cancer awareness” planes (and in the case of delta be more proactive and buy a pink lemonade). the month in which absolutely anything for sale has a pink-ribboned version also for sale (always at a higher price) - and random “think pink” items appear everywhere from the big box stores to the chic boutiques (and with vague promises made to contribute proceed from the sale of said items to [insert foundation here - but usually the susan komen foundation, but we won’t talk about that]).
why?
is it because documented instances of breast cancer have risen to the point where they account for 1 in 7 diagnosis worldwide (and yes, that includes the populations of countries other than those on the target list).
is it because funds raised go to causes with track records of success?
or is it because pink is pretty - and everyone want to be pretty?
and why pink?
breast cancer is neither pink nor pretty - nor are the women afflicted with it prissy little lambs.
corporate amerika has taken the symbol of this deadful disease and turned it into a saleable commodity - and in the process added more coins its own already deep and inaccessible pockets not unlike scrooge in “a christmas carol”. and it did so at the expense of every woman, child and man that tries to do what (s)he feels is the humanly right thing to do: provide support so a cure can be found - and found quickly. buy buy buy. march march march. donate donate donate.
(the above is a url. click on it.)
we buy (even stupid little things that have no meaning whatsoever other than they don pink ribbons and look at us cutely). we march (2 days, 3 days - under the banner of an organisation that boasts only 10% of its overall revenue goes toward administrative costs..i guess they forgot their head honchos earn most of that 10% and the rest of the workforce is volunteer). we donate (by spending extra for that pink colour on that mixer, by giving over money to inanely named sub-charities, by buying a special edition of kraft dinner at $1.00 more a box because “that’s a dollar that goes toward research and finding a cure”).
so where’s the cure?
and why breast cancer?
and why pink?
sorry amerika, but thinking puke would be far more appropriate and honest.
the corporations are making money off of your honest efforts - and all you’re getting is dust-catching tchatchkes or funny shaped noodles.
the foundations are taking your money - and the money of your sponsors - and spending it in ways and means that don’t need to be made public.
the conglomerates are selling you incomplete information - and taking “x” but not giving the promised “y”.
there is no cure. only a promise as empty and useless as those ribbon-bearing tchatchkes or ribbon shaped noodles.
think puke, not pink. and after you’re through puking, start learning.